Logotype and visual identity

Intro

Nature and mountains have never been as popular and in demand as they are today. Now mountains are a lifestyle. It is a benchmark not only of healthy recreation, but also of luxury. Healthy and luxurious rest… Such a successful combination is offered by the new ambitious GoldHill Villas&Resort project. This is a new author’s project of a cottage town with a view of the mountain area and its own large swimming pool. 12 modern villas create a large architectural ensemble in the heart of the Carpathians – in the resort town of Yaremche.

Task

• Develop a logo
• Develop a visual style concept and adapt it to the medium
• Develop a commercial proposal for potential investors

Target audience

• Men and women 30-40 years old with a high average income, children of wealthy parents. Married, young families without children. The field of activity is the IT field, beauty and fashion, non-hearing medicine. Millennials, who appreciate and listen to modern technology, fashion and trends, love Scandinavian understated style and premium design.
• Men and women aged 40-60 with a high average income, owners of large holdings and corporations, politicians, businessmen. They are married, have children and grandchildren. Field of activity – top managers of large companies, real estate, restaurant business, trade. Generation X, conservatives who don’t want to herd the rear and are tech-savvy, value comfort, premium and quality.

Moodboard

Concept Map

Sketches

Final version

Corporate fonts

Corporate color palette

Presentation