Design creates culture. Culture forms values. Values determine the future.
I fight for two things in design: simplicity and clarity. Great design is born of these two things.
Minimalism is not a lack of something in design. Minimalism is an accurate and strictly defined number of necessary elements
Perfection is achieved not when there is nothing to add, but when there is nothing to remove
A beautifully designed silly proposal will go much further than a poorly designed great idea.