Logotype for magazine
Опис проекту
Logo design and cover design for a local glossy publication
Typography based on the old Sans Serif using the silhouette of the city hall - one of the symbols of the city of Ivano-Frankivsk
Introduction
MISTO – Socio-political magazine of Ivano-Frankivsk and Prykarpattia.
Task
- Design a logo for a new magazine
Target audience
- men and women who read the local press, 30-50 years old, men 65%/women 35%. Conservative and moderate views.
- Visitors to establishments and salons where the publication is distributed – beauty salons, fitness clubs, restaurants, construction companies, car dealerships, etc.
Decision
The basis of the logo is a stylized inscription of the name of the magazine, executed in strict ink, using the silhouette of the city hall in the first letter of the name – the main and national symbol of the city of Ivano-Frankivsk.
Work process
